DUNBAR ARMORED
Website, Anthem Video, Rebranding, Content Analysis
Producer, copywriter, researcher
Innovative, ground-up digital re-boot that honors the 90-year-old brand’s legacy at the same time it updates it to the age of cyber security. Produced and participated in all aspects of company-wide re-branding, including dozens of stakeholder interviews across disparate internal teams in order to establish effective content strategy and business requirements guidelines. Ultimately consolidated hundreds of pages of existing information, and many “balkanized” internal properties, into one concise and cutting-edge portal.
DunbarArmored.com.
LOYALTY + PROTECTION ANTHEM VIDEO