Resume

Craig von Wiederhold
portfolio: http://cvw.space
linkedin.com/in/craigvonw
[email protected]
415.216.9092

QUALIFICATIONS:

15+ proven years as creatively-driven, award-winning producer, writer, and creator of innovative digital, experiential, and video projects.  I’ve done everything from large agency collaborations, to exotic one-offs with tiny teams, to managing corporate digital, strategy, and marketing staffs.

Skills include:

• Digital Production. Long experience creating hundreds of experiential and innovation projects, multi-platform implementations, websites, phone and social apps, games, and more. Wide knowledge of digital platforms and technologies, as well as hands-on experience in assorted tech skills (database administration, PL/SQL, HTML/CSS, etc.).
• Video Production. Long experience with tens of commercial, animated, broadcast, event, documentary video projects at all stages from pre- through post.
• Photo Production. Architectural, lifestyle, journalistic projects,
• Experiential and Guerilla Production. Various projects from large scale multi-media installations to quasi-legal street tactics.
• Copywriting. Myriad brand, commercial, digital, print, and fiction projects.
• Research and Discovery. Experience investigating, assessing, and documenting business, technology, and creative requirements and capabilities. Experience developing and administering test plans and protocols for UX, brand experience, audience segmentation.
• Strong Communicator with ability to:
  • Manage, inspire, and instill confidence in clients and colleagues, even in high-stress scenarios.
  • Write and develop contractual, scoping, requirement, and specification documentation. Extensive experience negotiating and  coordinating terms between internal and external legal, business, and procurement teams.
  • Provide editorial and creative oversight, including UX, digital design, visual design, copywriting and narrative concepts, brand concepts, etc.
  • Understand and document complex technical concepts in simple terms.
  • Drive hard deadlines while maintaining collaborative, enjoyable production environment.
  • Assess, analyze, and define complex technical, business, and organizational requirements.

EMPLOYMENT:
Shepardson, Stern & Kaminsky
Executive Producer, Writer
2011-2017
Lead all aspects of production on a wide range of large- and small-scale projects for corporate, political and non-profit clients including Pfizer, Wells Fargo, Samsung, HBO, Fusion.net, Planned Parenthood, AFL-CIO, Democratic National Convention, Mark Morris Dance Group, and many more.

Recent/Selected Highlights:
“Moving Through Glass”: Executive Producer/creative/writer for award-winning AR application developed with the Mark Morris Dance Group to bring Parkinson’s sufferers round-the-clock access to dance-based therapies.

Wells Fargo “Stories of Better”: Executive Producer, ‘one-take’ documentary spots from around the U.S. focused on the daunting task of rehabilitating the brand’s challenged image. Extremely well received, testing 80%+ approval ratings and outperforming all other efforts. Canyon Ranch web: producer of re-design and consolidation of multiple properties and thousands of pages to modernize this pioneering wellness brand.

Dunbar Armored web and video: Producer (and co-writer) of innovative, ground-up digital rebuild that both honors and updated the 90 year old brand’s legacy the age of cyber security. Consolidated hundreds of pages and more seven “balkanized” internal properties into one concise and cutting-edge portal, as well as producing featured anthem video.

Pfizer “Get Old” web: Producer of innovative digital components of multi-million dollar campaign to build a web-based community for aging Americans. Included extensive research, development, UAT, and integration within existing client technical environment.

Fusion “Calling All Voices”: Executive Producer, video and experiential of real Detroit residents speaking out on days leading up to Republican convention, plus on-site guerilla tactics with riot shields and HD projection outside Fox theater protest. Picked up by media world wide.

“WitnessGEO/Death by Gun” concept: Writer and creator of AR platform concept allowing journalists to associate and integrate auditory and visual assets with geo-specific locations. Proof of concept “Death by Gun” app utilizes platform API’s to allow gun death victims to inspire users to take political action in favor of gun control.

Smile Train “When You’re Smiling”:Executive Producer, multiple re-builds and re-branding efforts for non-profit organization including innovative web property allowing users to video their singing smiles to be presented in randomly generated arrangements by the application.

“The Red”: Writer for innovative fictional horror short about student debt made for non-profit American Student Assistance (ASA) with the Sundance-award-winning Borderline Films. Also digital producer for subsequent campaigns including sweepstakes-based animated web portal.

Core Member, SS+K Labs: Co-creating projects and driving timelines for in-house tech and product incubator from conception and development to implementation and release. Many projects including:

• “BFF Trump” Facebook chatboto “BFF Trump” Facebook chatbot.
• “Moving Through Glass” custom AR application for Parkinson’s sufferers, built on ‘rooted’ Google Glass.
• “Decotron 3000” social media-powered, holiday-tree-decorating catapult.
• “RaceFor” iOS-based crowd-funding racing application/platform.
• “VineViewer™/MiniVidi ™” the first-in-market, desktop Vine search engine, live 3 days after launch of Vine, as well as subsequent variations additionally searching Instagram, YouTube and more.

Producer, Writer
Independent Contractor, San Francisco, New York
2006-2011
Producer, exec producer, copywriter, writer, proofreader for variety of agencies, development and production companies, including Smith & Hawken, MTV Networks, Fine Flowers by Phone, Brainpuppy. Primary focus in digital, film, and video production.

Gymboree
Director of Internet, Director of Call Center Operations
2001-2005
Leader of operations, development, planning of $30m a year ecommerce platform, managing 6-person business and operations team, as well as liason to in-house development and technical teams.  Entered position in order to lead functional and front-end re-design of eCommerce platform. Project brought in on-time and on-budget and resulted in decreased cart abandon rates and increases sales.

Additionally oversaw operations, training and development of 50-seat customer care and fulfillment center and lead complete overhaul of call-center PBX systems, resulting in lower call abandon and shorter time-on-hold metrics, increased improvement ratings.

Smith & Hawken
Director of Internet, Writer, Developer, DBA
1995-2001
Moved from freelance copywriter to staff in order to establish and run organization’s eCommerce business, driving and developing work flows for site development and operations, content creation and production.

In addition to hands-on technical duties (front-end development, database administration including PL/SQL programing, shell-scripting custom report solutions, etc), oversaw complete re-design in 1998, ultimately growing business from $0 to $12m annually

SELECTED RECOGNITION:
One Show, Nichol Screenwriting Fellowship (Academy of Motion Picture Arts and Sciences), OMMA, Tolley Medal for Education Leadership (Syracuse University) Uxies, FWA, Scriptapalooza, more.

EDUCATION:
Bachelor of Arts, Film Studies, Screenwriting emphasis
San Francisco State University