GET OLD
Website, broadcast spots, OOH, live event.
Producer, digital elements.
Multi-million dollar campaign to build a web-based community for aging Americans. Users created and added customized content ‘stickies’ to an ever-changing, searchable, sortable virtual pile. Full-stage web build including extensive discovery and business requirement phases, content analysis and strategy, design, asset video and photo production, extensive prototyping and testing, as well as challenge of building cutting-edge web applications and animation within client’s aging legacy environment.